The world of faddy diets and foodie trends is riddled with misinformation, conflicting statements in the Press, and general confusion. So it’s no wonder that the person in the street who wants to lose weight, frequently makes poor choices and gets poor results.

Throwing yourself into this scenario where you put your heart and soul into losing weight only to find months later that you have not only put it all back on again and usually more besides is demoralising to say the least.

Worse still, it leads to a ‘can’t do’ mentality whereby people just give up and carry on getting bigger – this is even more demoralising.

Weight Loss Central has been developed to show people the facts about weight loss, using fact-based research and information. We also believe that successful weight loss takes three things and some people need them in a different order: EDUCATION/SUPPORT/MOTIVATION.

You will probably not get the dramatic rapid weight loss that you can achieve with so-called crash or starvation diets, but on the other hand you will lose weight and keep it off.

We believe that by guiding people in the right direction they can make more educated choices about their food and exercise and thereby lose weight sustainably and safely.

At the same time we help people adopt a healthier lifestyle, which does what it says on the tin: lasts a lifetime.